Digital Marketing

A prioritized, multi-quarter growth plan mapping channels, budgets, and KPIs to business objectives. Includes channel mix modeling and a phased execution roadmap.

End-to-end GTM plans for new products, features, or market entries. Covers positioning, launch sequencing, channel activation, and success metrics.

Research-backed buyer personas and Ideal Customer Profiles that guide targeting, messaging, and segmentation. Grounded in interviews, analytics, and market data.

Full-funnel journey maps from awareness to advocacy, exposing gaps and conversion leaks. Includes touchpoint audits and channel-role definitions.

Structured teardown of competitor positioning, channels, spend, and messaging using tools like SEMrush and SimilarWeb. Delivers actionable share-of-voice and gap insights.

Data-driven allocation of budget across paid, owned, and earned channels to maximize ROI. Includes scenario planning and forecasted CAC/ROAS targets.

On-demand senior marketing leadership to steer strategy, team, and vendor management. Ongoing advisory retainers with board-ready reporting.

Comprehensive technical, content, and authority audit with a prioritized remediation roadmap. Built using Ahrefs, SEMrush, and Google Search Console data.

Crawlability, indexation, site speed, Core Web Vitals, XML sitemaps, and log-file optimization. Includes JavaScript rendering and site architecture fixes.

Keyword mapping, metadata, internal linking, and content optimization for target queries. Aligns pages to search intent and topical relevance.

Intent-based keyword research and pillar/cluster content models that build topical authority. Prioritized by volume, difficulty, and business value.

White-hat link acquisition through digital PR, guest content, and outreach to raise domain authority. Includes backlink audits and toxic-link disavowal.

Local pack optimization, Google Business Profile management, citations, and review strategy. Drives foot traffic and near-me query visibility.

Hreflang, geo-targeting, and localized content strategy for multi-region expansion. Ensures correct indexing across languages and markets.

Schema.org implementation for rich results, FAQs, products, and knowledge-graph eligibility. Improves SERP appearance and click-through rates.

Optimization to earn citations in AI Overviews, ChatGPT, Perplexity, and Gemini answers. Includes llms.txt, entity strategy, and AI-visibility monitoring.

End-to-end management of Search, Display, and YouTube campaigns in Google Ads. Covers keyword strategy, bidding, ad copy, and conversion optimization.

Search campaign management across the Microsoft Advertising network to capture incremental, often lower-cost demand. Includes import, tuning, and audience targeting.

Google Shopping and Performance Max setup with Merchant Center feed optimization. Maximizes product visibility and ROAS across Google's inventory.

Full-funnel Facebook and Instagram campaigns managed in Meta Ads Manager. Includes audience building, creative testing, and Conversions API setup.

B2B lead-generation and ABM campaigns using LinkedIn's targeting by role, company, and industry. Covers sponsored content, lead-gen forms, and message ads.

Short-form video advertising on TikTok, Snapchat, and Pinterest to reach younger, high-intent audiences. Includes native creative and Spark/UGC ad formats.

Community-driven paid campaigns on X and Reddit for awareness and niche audience engagement. Includes conversation targeting and promoted formats.

Remarketing and programmatic display/native buying to re-engage visitors across the web. Includes audience segmentation and frequency management.

Forensic audit of existing ad accounts to cut waste and rebuild for efficiency. Delivers a restructure plan with bidding, targeting, and tracking fixes.

Platform selection, profile optimization, and a channel-specific playbook aligned to brand goals. Includes voice, cadence, and KPI definition.

Planned editorial calendars with scheduling and publishing across platforms via tools like Buffer or Sprout Social. Ensures consistent, on-brand output.

Platform-native posts, reels, stories, and carousels designed to drive engagement and reach. Includes copywriting and graphic/video assets.

Active monitoring, response, and moderation across social channels and communities. Builds relationships and protects brand sentiment in real time.

Ongoing tracking of brand mentions, sentiment, and industry trends using listening tools like Brandwatch. Surfaces insights and engagement opportunities.

Thought-leadership content and profile growth for founders and executives on LinkedIn. Includes ghostwriting, positioning, and engagement strategy.

Editorial strategy tying content pillars, formats, and distribution to funnel stages. Includes topic planning, cadence, and repurposing frameworks.

SEO-informed blog posts, articles, and long-form guides written for both readers and search. Covers research, drafting, and optimization.

Conversion-focused copy for homepages, product pages, and campaign landing pages. Sharpens value propositions and calls to action.

Gated long-form assets and customer case studies that fuel lead generation and sales enablement. Includes research, writing, and design.

Scripting, editing, and motion-graphics production for ads, explainers, and social video. Optimized for platform-specific formats and hooks.

Podcast production, editing, and distribution plus audiogram creation for social. Turns audio into a repeatable content and thought-leadership channel.

Data-driven infographics, social graphics, and branded visual assets that boost shareability. Designed for clarity and on-brand consistency.

Scaled content workflows using generative AI with human editing and brand-quality control. Accelerates output while preserving accuracy and voice.

Newsletter and promotional campaign strategy, design, and deployment. Includes segmentation, A/B testing, and deliverability best practices.

Automated welcome, onboarding, and lead-nurture sequences triggered by behavior. Moves prospects through the funnel with minimal manual effort.

Implementation and configuration of platforms like HubSpot, Marketo, Klaviyo, or Mailchimp. Includes workflows, forms, and integrations.

Scoring models and lifecycle stages that prioritize sales-ready leads and align marketing with sales. Includes MQL/SQL definitions and handoff automation.

Connecting marketing tools to CRMs like Salesforce or HubSpot for unified data and reporting. Streamlines attribution and pipeline visibility.

Opt-in SMS and push notification campaigns for time-sensitive offers and re-engagement. Includes compliance, segmentation, and automation.

Lead-capture strategy using gated content, quizzes, and opt-in offers to grow subscriber lists. Includes form and popup optimization.

Google Analytics 4 setup with event, conversion, and e-commerce tracking configured correctly. Includes migration and data-quality validation.

GTM container setup, tag governance, and custom event tracking across web and app. Enables reliable, privacy-compliant data collection.

Systematic optimization of pages and funnels to lift conversion rates. Combines heuristic audits, heatmaps, and user-behavior analysis.

Hypothesis-driven experimentation using tools like VWO or Optimizely to validate changes. Includes test design, statistical analysis, and rollout.

High-converting landing page design and build for campaigns and paid traffic. Optimized for speed, clarity, and a single conversion goal.

Multi-touch attribution setup to credit channels accurately across the customer journey. Informs budget allocation with data-backed ROI.

Automated marketing dashboards in Looker Studio or Power BI with cross-channel KPIs. Delivers clear, decision-ready reporting on a set cadence.

Creator identification, outreach, and campaign management across social platforms. Includes contracts, briefs, and performance tracking.

Setup and management of affiliate programs including recruitment, tracking, and payouts. Uses platforms like Impact or PartnerStack to scale referrals.

Earned-media campaigns, press outreach, and link-building through newsworthy stories. Builds authority and high-quality backlinks.

Review generation, sentiment monitoring, and response strategy across review platforms. Protects and strengthens brand perception.

Listing optimization, Sponsored Products, and storefront management on Amazon and marketplaces. Improves rank, conversion, and marketplace ROAS.

Store-level marketing including product feeds, cart recovery, and lifecycle campaigns for Shopify and other platforms. Focused on revenue and repeat purchase.

Optimization of App Store and Google Play listings for keywords, creatives, and conversion. Drives organic installs and ranking growth.